Most explainer videos aim to describe something to a very specific audience, which calls for a voice-acting rather than a strictly narrative approach. Often, creating a character or a persona can be very helpful in reaching out to potential clients or customers. Using a casual, down-to-earth, conversational style comes across as realistic and engaging.

The heart of the matter: Why using a professional voice-over specialist is so important

About to start making your explainer video? Be sure to enlist the services of a professional voice-over artist who’ll bring her professionalism as well as a human touch to bear.

“Explainer videos are a powerful medium to deliver ideas, but adding a character voice can add a special touch to a video – emotional, human, funny – that becomes an added value that makes the message even more compelling!”
– Roxanne Jean

In an explainer video, visual content is often kept simple, but the narration always needs to be on point. Picking the right voice-over artist is a critical decision in the process. A monotone, computer-generated voice won’t get the job done right. The voice-over is the medium by which viewers will receive your message; it sets the tone and guides the viewer throughout. The more compelling it is, the more likely viewers will actively respond to your video by becoming customers. A voice-over professional will lend a human, and often humorous, touch that will speak volumes about your product and your values. Remember, people don’t enjoy being talked down to, but they are curious by nature. Explaining something new to them while keeping them entertained will hit the sweet spot.

“For me, working on explainer videos is like eating a box of high-end chocolates in the middle of the day. It’s a pure joy!”
– Roxanne Jean